1 min read
Case Study: Johns Hopkins University Peabody Conservatory
Years In Business
Longest Client Relationship (Years)
Valued Client Brands
Fully customizable platform with the homepage, product categories, and product pages design for the ultimate retail user experience. Fully featured with options like permissions, budgeting, and user accounts. It is the ultimate tool for teams that are looking for a central corporate ordering location for both internal teams and external customers & brand fans.
If you've ever organized a company event or program, you know there's a lot of work involved in planning these company activities. Though a branded water bottle, Bluetooth speaker, baseball cap, or another promotional item is just one of many moving pieces, you know it's important to the success of the event and it needs to be done right.
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Employee Engagement, Remote Team Coordination, Recognition Programs, Uniforms, etc. If you need a way to better bring your team together, we can help!
From Lead Generation through merchandise, supporting your remote sales teams, ignite raving fans of your brand, we can make it happen...all while still protecting your brand integrity. That's a true partner!
All the features the departments want while still maintaining a handle on the spending! Budgeting, Allowances, Punch-out Integrations, we have you covered!
From brand protection with a centralized place for uniforms, merch, or point of purchase, to spend control with allowances, to permission technology to serve your team and your dealers.
Adform is Batting 1,000
Do you remember filling out a quick survey for Adform a little while ago? It started like this:
If you filled this out, the crowd over here at Adform is cheering for you!
Who is the referee?
Adform uses the Net Promoter Score platform as its customer satisfaction tool. This is a popular client recommendation metric measuring the likelihood of individuals to promote/recommend a particular company to their friends, colleagues, etc. The audience, which in this case was our clients, is asked to rank their personal probability of referring others to the company on a scale of 0 to 10.
Scores of 0-6 are considered detractors, 7-8 are considered neutrals, and 9-10 are considered promoters. To determine the company's overall score, the percentage of detractors is subtracted from the percentage of promoters.
So, did Adform hit it out of the park?
With an astounding score of 74 this year, up 6 points from last year, we have hit a home run! Compared to Macy's 2018 score of -2, Amazon's 7, and UPS' 39, we think it's safe to say we're in the big leagues now. Given that the NPS scoring system ranges from -100 to 100, a positive outcome is considered good, anything above 50 is excellent, and a grand slam that skyrockets beyond 70 is referred to as 'world class'.
What is the crowd chanting?
The second screen of our survey gave respondents a chance to share their praise or suggestions.
Here are a few shout-outs from our loyal fans:
Thanks for playing ball with us!
Although it is an understatement to say we are pleased with the success of the survey, we have also stepped up to the plate to focus on neutral and detractor responses that pointed out where we may have been slightly off base. While none of the comments we received came as curve-balls, we're not too proud to say that we have hit a ground ball or two over the years. However, we have contacted most of our detractors and promise to take a better swing at things next time. By giving us your feedback on our service, we have been able to congratulate the pinch- and big- hitters on our team! Thanks for helping us cover our bases!
If for some reason we didn't address your response right off the bat, just give us an extra inning and we'll get back to you as soon as we can. Although we will continue to touch bases annually so we never are out in left field about our own performance, if you missed the original email and don't want to wait a year to join our cheerleaders, email us at email@example.com.
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